"Good, better, best, never let it rest
til the good is better and
Corporate identity is the set of multi-sensory elements that communicate a visual statement about the brand to the costumers. These elements include but are not limited to company name, logo, slogan, décor, uniforms, company colors. Corporate Identity is either weak or strong; to understand this concept, it is beneficial to consider exactly what constitutes a strong corporate identity.
The four key brand requirements for a successful corporate identity:
(source – Wikipedia)